Mercury Marine reveals new Avator electric outboard concept

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Mercury Marine has announced its Avator electric outboard concept, heralding the technology as the company’s next step in marine propulsion, innovation, advanced technology and engineering. The electric outboard concept went on display for the first time during the 2022 Miami International Boat Show. The next step will be a formal release of electric outboard products later in 2022 and 2023.

Mercury, a division of the Brunswick Corporation, will make the new propulsion technology available to its global customer base and deliverable for a wide range of vessels and activities.

“We are excited to formally announce this bold new phase of our vision for the future that only Mercury Marine can deliver,” said Chris Drees, Mercury Marine’s president. “Electrification is strategically important to us, and this concept provides a first look at how we intend to deliver on our commitment to being the industry leader in both internal combustion products and electric propulsion. We are taking efficiency to a new level, opening up new ways to enjoy the boating experience.”

Avator advances Mercury’s commitment to sustainability by offering the prospect of boating with zero direct emissions. Mercury is also using electrification to make boating more accessible, with features such as swappable batteries and enhanced portability.

“Mercury has the industry’s strongest and most robust technology and design teams who are shaping a new power for marine that expands the brand into new applications,” said Tim Reid, Mercury Marine’s vice president of product development and engineering. “We believe features like easily changeable batteries and quiet operation hold great appeal for current and prospective boaters. We expect our breadth of electric offerings to expand over time, and we will continue to listen to consumer feedback and monitor adoption trends.”

“Our team is taking everything we know about how consumers use our products and incorporating it into Avator, creating an electric propulsion system that will set a new benchmark for the marine industry,” said Drees.

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Matt joined UKi Media & Events in 2014 after seven years of living and working in Dubai. He has been a journalist for over 15 years and has worked for a wide range of publications, including Rolling Stone, Time Out, iQ and Loaded. After starting out on the automotive team as deputy editor of Engine Technology International, Electric & Hybrid Vehicle Technology International and Transmissions Technology International, he has been an editor since 2015, and began editing Tire Technology International in 2018. In 2020, he was appointed editor-in-chief of Tire and Electric & Hybrid Marine Technology International. He is also the chairman of the Tire Technology International Awards for Innovation & Excellence, and the Electric & Hybrid Marine Technology International Awards.




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