GM acquires stake in Pure Watercraft

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General Motors has acquired a 25% ownership stake in Pure Watercraft, a Seattle-based company that specializes in creating all-electric boating solutions. The collaboration will combine GM technology with Pure Watercraft’s propulsion systems to expand all-electric marine transportation.

“GM’s stake in Pure Watercraft represents another exciting opportunity to extend our zero-emissions goal beyond automotive applications,” said Dan Nicholson, GM vice president of Global Electrification, Controls, Software and Electronics. “Building upon GM’s existing efforts to strategically deploy our technology across rail, truck and aerospace industries, the combined expertise of these two enterprises should result in future zero-emissions marine product offerings, providing consumers with more choice than before.”

GM plans to invest US$35bn in electric and autonomous vehicle technology by 2025, including work to improve performance and reduce battery costs, as the company bids to become the market leader in EVs in North America.

Pure Watercraft’s Pure Outboard system aims to offer increased performance while reducing environmental pollution and, its creators claim, boasts much lower operating costs and maintenance than traditional marine propulsion systems.

“Our mission is to enable a new era in boating,” said Andy Rebele, founder and CEO of Pure Watercraft. “This joint effort with GM is expected to enable us to make significant technological advancements in range and charging, while achieving volume production.”

The collaboration will leverage Pure Watercraft’s innovative marine propulsion technology and experience in the commercial marine industry with GM’s engineering, supply chain and manufacturing capabilities. The two companies will develop and commercialize battery electric watercraft, integrating GM technology into a variety of applications, helping to accelerate the industry’s transition to electric mobility.

Specific product offerings that occur from the collaboration will be disclosed at a later date.

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Matt joined UKi Media & Events in 2014 after seven years of living and working in Dubai. He has been a journalist for over 15 years and has worked for a wide range of publications, including Rolling Stone, Time Out, iQ and Loaded. After starting out on the automotive team as deputy editor of Engine Technology International, Electric & Hybrid Vehicle Technology International and Transmissions Technology International, he has been an editor since 2015, and began editing Tire Technology International in 2018. In 2020, he was appointed editor-in-chief of Tire and Electric & Hybrid Marine Technology International. He is also the chairman of the Tire Technology International Awards for Innovation & Excellence, and the Electric & Hybrid Marine Technology International Awards.

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